Meet John Smart
John Smart is a dynamic results-driven sales leader with extensive experience across the spirit and wine sectors. He is known for leveraging deep industry knowledge to consistently deliver strong revenue growth and market expansion.
Smart has a proven track record in building, developing, and leading exceptional sales teams to achieve goals. He is skilled at identifying market opportunities in an ever-changing environment, creating strategic sales plans, and driving sustainable growth within competitive environments.
Delivering Results That Matter
Industry knowledge and expertise including market trends and consumer behavior, understanding evolving consumer preferences, and being able to forecast and respond to these changes.
Extensive experience in sales and business development capitalizing on new revenue streams in retail and on-premise.
Strategic management in building and maintaining strong relationships with key accounts such as distributors, wholesalers, and large retailers.
Data-driven decision making by analyzing sales data, market trends, and customer insights to make informed decisions about product positioning, pricing, and promotional strategies.
Financial acumen with profit margins, cost of goods sold (COGS), and return on investment (ROI).
Brand marketing and positioning by working closely with marketing to create compelling campaigns that resonate with targets audience and drive sales.
Visionary Leadership
Building and leading high-performing teams including mentoring and developing both new and experienced sales representatives, creating an environment of continuous learning and improvement.
Motivating and inspiring teams to meet and exceed sales targets while fostering a positive, results-driven culture.
Strong emotional intelligence leading with empathy and understanding, effectively managing stress, and maintaining a strong sense of optimism and perseverance.
Cultivating long-term, loyal relationships with key customers, including large distributors, retailers, and other strategic business partners.
Inspirational and ethical leadership by leading with honesty and transparency, building trust with employees, customers, and business partners.
Our Values.